A Japanese summer festival returns to Merriam Marketplace for its third year on Aug. 30.

Natsu Matsuri KC, organized by the Merriam-based nonprofit Yukari, runs from 2 to 8 p.m. at the outdoor pavilion. Natsu matsuri translates to "summer festival." The celebrations are a seasonal tradition across Japan each summer.

Co-founders Madoka Koguchi and Chikara Hibino launched the event in 2024 at the 12th Street Post in Kansas City. It moved to Merriam Marketplace, 5740 Merriam Dr., for its second year in 2025. Last year's admission was $5. This year, tickets cost $8 in advance or $10 at the door.

Yukari is the Kansas City metro's first nonprofit dedicated to building community among Japanese residents, according to The Kansas City Star. Koguchi relocated to Kansas City in 2020 and also works in public relations for KC Craft Ramen. Hibino grew up in Topeka and has spoken publicly about the difficulty of meeting other Asian Americans, especially Japanese people, while growing up in Kansas.

"Asian Americans have a hard time taking up space. We want to create spaces where Japanese [individuals] feel at home," Koguchi said in a June 2025 interview with the Northeast News.

The festival will feature performances by Keiyuu Taiko, a taiko drumming group, and a Shodo calligraphy demonstration. Kids can try water balloon fishing and goldfish scooping, two staples of Japanese summer festivals. Vendors will include Japanese-owned businesses, artists and organizations.

The Japan Foundation New York is backing the event through its Japan Festivals and Events Grant Program. Sponsors also include Hella Good Deeds, Panasonic and Teklus.

Organizers describe the event as family-friendly and recommend bringing lawn chairs or picnic blankets. They also advise attendees to prepare for potential heat.

Tickets are available at yukarikc.org/natsumatsurikc.